What sparked this year's Girl2Girl series?W: Community has always been the heartbeat of YHF. Honestly, every day is International Women’s Day around here! But we also know our community goes beyond just women; we are for him, her, and everyone in between. For this year's Girl2Girl series, we wanted to get real. We wanted to pass the mic and share our actual, hard-earned experiences to elevate one another. Whether it’s navigating personal challenges or hustling in your professional life, the goal is to share the real tea, the learnings, and the skills we've picked up, so we can all level up together. What challenges have you faced as a founder trying to create this community?W: The hardest part is getting people to drop their armour. We live in an environment where fitting in feels so much safer than standing out, so not everyone feels confident being their authentic selves right off the bat. As a founder, I had to learn that building a real community isn't just about selling clothes; it’s about understanding that struggle. It’s about creating a space where people genuinely feel seen, accepted, and hyped up. It takes a lot of time and consistency to build that trust, but when someone finally feels like they belong here? That makes every hurdle worth it. |
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What do you hope women of all ages feel when they come to YHF?W: I want them to feel exactly what our name says: Young, Hungry, and Free. I want them to feel forever young in spirit, completely free from society's exhausting expectations, and hungry to take on the world. Our customers grow and evolve, and we want YHF to be that constant hype-girl they can always return to. I love the idea that our clothes become part of their core memories. If someone chooses to wear YHF during a major milestone in their life, especially when they need to feel invincible, that means everything to me. Do you see fashion as a tool of empowerment, and how should it be used?W: Hell yes. Fashion is the ultimate tool for empowerment because it lets you show the world exactly who you are without having to say a single word. When you feel genuinely confident in your outfit, your whole posture changes. The way you walk into a room changes. True empowerment isn't about dressing for the male gaze or following a trend; it’s about putting on something that feels 100% authentic to you and owning it completely. |